VEYA MARKETING

Influencer Partnership Outreach SOP

Standard Operating Procedure — Repeatable framework for nonprofit niche influencer partnerships

Overall Progress0 / 54 tasks
0
Pipeline Setup
One-time — Establish the infrastructure for all partnerships
0 / 6
1
Research & Qualification
Identify and score influencers who teach nonprofit strategy
0 / 5
2
Warming
5–7 days — Build visibility before outreach
0 / 7
3
Initial Outreach
Send the first direct message
0 / 6
4
Follow-Up Sequence
One follow-up, then long game if no response
0 / 4
5
Conversation & Negotiation
When they respond — move toward partnership terms
0 / 7
6
Partnership Activation
Get the partnership producing referrals
0 / 6
7
Ongoing Partnership Management
Track, pay, nurture, and grow the relationship
0 / 7
8
Scale & Replicate
Expand to additional influencers using the proven playbook
0 / 6

Veya Marketing — Influencer Partnership SOP v1.0